Content, distribution & enterprise value
ION Media.
Building value through content, distribution and disciplined economics.
THE ENGAGEMENT
Marc played a central role in the transformation of ION Media, overseeing more than $3 billion in content investment and developing programming, acquisition and deal structures designed around both audience growth and economics.
ION’s network performance and profitability grew substantially during this period. Marc oversaw content investment to acquire and produce over 250,000 hours of television series and movies, leading ION from the #52 ranked network to a #5 ranking. ION Media’s EBITDA grew 10x to $500 million per year, culminating in a $2.65 billion sale to E.W. Scripps and a 28x investor return.
The opportunity
Compete for audience and advertising in an expensive content marketplace without the economics of a traditional major network.
The approach
Develop differentiated content acquisition and windowing strategies, use disciplined deal structures, and align programming decisions with distribution, ratings and margin objectives.
The impact
Significant ratings and EBITDA growth and contribution to the creation of substantial enterprise value culminating in ION’s $2.65 billion sale.