Sports & streaming
Perfect Game.
Turning a leading sports brand into a 24/7 media business.
THE ENGAGEMENT
Marc developed and helped launch a linear / FAST strategy for Perfect Game, translating a leading youth baseball brand and substantial content operation into an always-on media proposition.
The work included content strategy, distribution, technical operations and monetization—an example of turning existing brand and content assets into a new media business.
Content strategyFAST / linear distributionTechnical operationsMonetization
01
The opportunity
Extend a powerful sports brand and large content engine into an always-on television and streaming proposition.
02
The approach
Develop the programming strategy, FAST / linear distribution plan, operational framework and monetization approach.
03
The impact
Launch of a 24/7 media proposition and expansion of the brand into new distribution and monetization channels.